More Than Two Decades of Track Record of Innovation
Culture and Values
Mission
To make it easy to do business anywhere
Vision
We aspire to be a good company that will last for 102 years. We envision that our customers will meet, work and live at Alibaba. Our vision for fiscal year 2036 is to serve 2 billion global consumers, enable 10 million businesses to be profitable and create 100 million jobs.
Values
Customers first, employees second, shareholders third
Trust makes everything simple
Change is the only constant
Today's best performance is tomorrow's baseline
If not now, when? If not me, who?
Live seriously, work happily