Rachel Chan
Alibaba Group
+852 9400 0979
rachelchan@hk.alibaba-inc.com
Crystal Liu
Alibaba Group
+852 6378 5626
crystal.liu@alibaba-inc.com
Beijing, October 19, 2015 – Alibaba Group (NYSE: BABA) today revealed its omni-channel retailing plans for the 2015 11.11 Global Shopping Festival.
This year, more than 1,000 retail brands, with 180,000 stores in 330 cities across China, will participate in the 11.11 Global Shopping Festival. In Beijing alone, more than 8,000 stores will join the 11.11 festival.
Consumers will have access to products, prices, services, delivery options and membership benefits online as well as at the participating brands' physical stores. Brands participating in omni-channel sales include Estee Lauder and Mars, featuring products in 10 major categories: automobiles, home furnishing and décor, household items, consumer electronics, beauty and health, food, apparel, body care, baby care, and travel and hotel accommodation.
"Omni-channel retailing is one of the key initiatives for this year's 11.11 Global Shopping Festival. It marks the first step in achieving the full integration of digital and physical commerce," said Jeff Zhang, President of China Retail Marketplaces at Alibaba Group. "Alibaba Group is dedicated to working with brands and retailers to facilitate their transition from traditional to omni-channel retailing."
While omni-channel retailing makes shopping more convenient, it also represents a new business model for retailers. "Omni-channel retailing allows traditional businesses to keep pace with the rapidly changing retail environment. By synchronizing online and offline resources, retailers can provide their customers with a convenient shopping experience," said Sun Weimin, Vice Chairman of Suning Commerce Group.
Suning is one of the brands joining this year's 11.11 festival, offering phone refurbishing and after-sales services for Tmall electronics in its 1,600 physical stores across China. In August, Suning and Alibaba entered into an agreement to build on each others' strengths in e-commerce, logistics and related business through joint omni-channel initiatives.
The omni-channel celebration features these advanced shopping experiences:
Under the theme of globalization, this year's 11.11 Global Shopping Festival will bring in 6 million products from more than 40,000 merchants and 30,000 brands, including 5,000 overseas brands from 25 countries and regions such as the U.S, Europe, Japan and South Korea.
November 11, 2014 was the biggest global shopping day in history as measured by gross merchandise volume ("GMV")1, with over US$9.3 billion settled through China's leading mobile and online payments platform Alipay. The results were driven in part by the volume of transactions made over Alibaba's mobile platforms. More than 27,000 merchants from around the world participated, with shoppers placing some 278 million orders in the 24-hour period. 42.6% of total GMV was transacted on mobile devices, up from 21% of total GMV during the 11.11 sale in 2013.
For additional history and facts from last year's festival, as well as the latest news and updates on the 2015 11.11 Global Shopping Celebration, please visit Alizila.
1 Gross merchandise volume ("GMV") is the total amount settled through Alipay on Alibaba's China and international retail marketplaces.
About Alibaba Group
Alibaba Group's mission is to make it easy to do business anywhere. The company is the largest online and mobile commerce company in the world in terms of gross merchandise volume. Founded in 1999, the company provides the fundamental technology infrastructure and marketing reach to help businesses leverage the power of the Internet to establish an online presence and conduct commerce with hundreds of millions of consumers and other businesses.
Alibaba Group's major businesses include:
Rachel Chan
Alibaba Group
+852 9400 0979
rachelchan@hk.alibaba-inc.com
Crystal Liu
Alibaba Group
+852 6378 5626
crystal.liu@alibaba-inc.com