Taobao Instant Commerce is a leading daily life services and on-demand delivery platform in China. As the quick commerce business under Alibaba Group, Taobao Instant Commerce aims to meet consumers’ needs for on-demand delivery across product categories, including food and beverage, daily necessities, electronics, apparel, and more. It connects hundreds of millions of consumers and millions of merchants through the primary tab on Taobao app’s homepage and its independent branded app. Ele.me was fully acquired by Alibaba Group in 2018 and was rebranded as Taobao Instant Commerce in December 2025.