Launched in 2020, Taobao Deals offers value-for-money products by enabling merchants and manufacturers to sell directly to consumers in China, including those in less-developed areas and large cities. Consumers are attracted to Taobao Deals’ clear value proposition and its growing product selections from different verticals. For the 12 months ended March 31, 2022, annual active consumers of Taobao Deals reached over 300 million. Taobao Deals is a business of Alibaba Group.