Alibaba Group's proprietary retail chain for groceries and fresh goods
Launched in 2016, Freshippo is Alibaba Group’s proprietary retail chain for groceries and fresh goods. It exemplifies the creation of a new shopping experience through the convergence of online and offline activities by using retail stores to warehouse and fulfill online orders, in addition to offering a rich and fun experience to customers who shop in-store. Freshippo’s proprietary fulfillment system enables 30-minute delivery to customers living within a three-kilometer radius of a Freshippo store. As of March 31, 2022, we had 273 self-operated Freshippo stores, primarily located in tier-one and tier-two cities in China.
Official Website
Official Website
Freshippo