APAC:
Cecilia Kwok
Alibaba Group
+852 9132 7709
ceciliakwok@alibaba-inc.com
Shao Xiaoyi
Alibaba Group
+86 18658170996
shaoxiaoyi.sxy@alibaba-inc.com
Americas:
Brion Tingler
Alibaba Group
+1 917 528 1992
brion.tingler@alibaba-inc.com
EMEA:
Maja Hauke
Alibaba Group
+44 (0) 20 7 3958330
maja.hauke@alibaba-inc.com
Hangzhou, China, October 19, 2017 - Alibaba Group (NYSE:BABA) announced that its 11.11 Global Shopping Festival will officially launch pre-sale activities today, kicking off the festival period with more than three weeks of interactive marketing promotions, innovative New Retail experiences and new product offerings from around the world. Alibaba will host a press conference on October 31 in Shanghai to announce additional details and activities around this year's 11.11 festivities and details of the gala.
Over 140,000 brands will participate in this year's 11.11, offering promotions for more than 15 million product listings. More than 60,000 international brands will be available to the more than half a billion Chinese consumers visiting Alibaba's platforms.
A year after Alibaba announced its New Retail strategy, this year's 11.11 Global Shopping Festival will further showcase the possibilities for the future of retail by infusing physical retail elements in social media, interactive content, and entertainment in one ecosystem at an unprecedented scale. Some online to offline initiatives include:
For the first time, Tmall will bring more than 100 Chinese brands overseas, offering special promotions targeting over 100 million overseas Chinese consumers in Asia and around the world.
Alibaba's logistics network, Cainiao Network, expects over 3 million logistics personnel to handle the millions of packages generated from the 24-hour shopping festival. Cainiao Network will invest over US$200 million to help merchants and logistics partners to handle the increase in demand.
The 11.11 Global Shopping Festival Gala will take place on November 10 in Shanghai and will be directed by Hollywood producer David Hill for the second year in a row, featuring celebrity guests and performances livestreamed by three TV station partners in China: Zhejiang TV, Beijing TV and Shenzhen TV.
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness of the value in online shopping. Last year, nearly 100,000 merchants participated in the global shopping event, with consumers spending RMB 120.7 billion (USD 17.79 billion) during the 24-hour period. For additional history and facts from last year's festival, as well as the latest news and updates on the 2016 11.11 Global Shopping Festival, please visit Alizila: http://www.alizila.com.
About Alibaba Group
Alibaba Group's mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.
APAC:
Cecilia Kwok
Alibaba Group
+852 9132 7709
ceciliakwok@alibaba-inc.com
Shao Xiaoyi
Alibaba Group
+86 18658170996
shaoxiaoyi.sxy@alibaba-inc.com
Americas:
Brion Tingler
Alibaba Group
+1 917 528 1992
brion.tingler@alibaba-inc.com
EMEA:
Maja Hauke
Alibaba Group
+44 (0) 20 7 3958330
maja.hauke@alibaba-inc.com