Shanghai, China, July 22, 2016 – Alibaba Group (NYSE:BABA) announced that it is hosting an inaugural Taobao Maker Festival from July 22 to July 24 at the Shanghai World Expo Exhibition Center. The festival celebrates Taobao merchants by showcasing creative ideas and designs to the world, including cutting-edge gadgets, fashion and high-tech products. In the spirit of embracing the intersection of technology and the arts, the festivities also include various performances by artists, music groups and celebrities from across Asia.
Mobile Taobao has evolved into an interactive lifestyle platform driven by a vibrant young consumer population who seek to do much more than just shop," said Daniel Zhang, chief executive officer of Alibaba Group. "It is a destination for innovators, entrepreneurs and creatives to showcase and experiment amongst a community of 423 million Chinese consumers on our China retail marketplaces that come to Mobile Taobao to explore, discover and be entertained."
Taobao Marketplace was created in 2003 as an online shopping destination for Chinese consumers looking for a wide selection of products at extraordinary value and convenience. In 2010, Alibaba Group launched the Mobile Taobao app to transition its flagship C2C shopping platform to capture additional and more interactive opportunities in mobile commerce. Today, the Taobao platform supports millions of entrepreneurs across China with unparalleled levels of user engagement across e-commerce, digital media, travel, social and local services:
"Millennials are the driving force behind Taobao Marketplace, with more than 70 percent of buyers in their 20s and 30s," said Chris Tung, chief marketing officer at Alibaba Group. "As users continue to engage with the platform in more meaningful ways, we are fostering next-generation consumption features, such as virtual reality, to transcend the overall user experience. We hope the Taobao Maker Festival will inspire young makers to continue innovating and reaching the world through the Taobao ecosystem."
Highlights of the Taobao Maker Festival include:
About Taobao Marketplace
Launched in May 2003, Taobao Marketplace (www.taobao.com) is the online shopping destination of choice for Chinese consumers looking for wide selection, value and convenience. Shoppers choose from a wide range of products and services on Taobao Marketplace, which features hundreds of millions of product and service listings. In addition, consumers use Taobao Marketplace to acquire product knowledge, converse with other consumers, receive real-time updates from merchants, and use interactive media to connect with each other and with brands and retailers. According to iResearch, Taobao Marketplace was China's largest mobile commerce destination by monthly active users in 2015. Taobao Marketplace is a business of Alibaba Group.