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Leadership

Trudy Dai
Trudy Dai
President of B2B Business

Trudy Dai joined our company in 1999 as a member of the founding team. Since January 2017, she has served as president of Alibaba’s B2B business, overseeing Alibaba.com, an international wholesale marketplace, 1688.com, a China wholesale marketplace, AliExpress, a global retail marketplace, Alibaba’s LST system, as well as our digital agriculture and rural development businesses. From December 2019, Trudy has also been overseeing Alibaba’s New Retail grocery chain, FRESHIPPO.

Prior to her current position, Trudy was our chief customer officer from June 2014 to January 2017. She also served as senior vice president of human resources and administration of Taobao and Alibaba.com as well as our deputy chief people officer and chief people officer from 2009 to 2014. She was general manager of Alibaba.com from 2007 to 2008. Prior to that, she was vice president of human resources of Yahoo China and the first general manager of Alibaba.com’s Guangzhou branch, in charge of field and telephone sales, marketing and human resources in Guangdong Province. From 2002 to 2005, Trudy served as senior sales director of TrustPass.

Trudy received a bachelor’s degree in engineering from Hangzhou Institute of Electrical Engineering.

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