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Culture and Values

The Alibaba culture is about championing small businesses.

We operate an ecosystem where all participants – consumers, merchants, third-party service providers and others – have an opportunity to prosper.
Our success and rapid growth is built on the spirit of entrepreneurship, innovation, and an unwavering focus on meeting the needs of our customers.

We believe that a strong sense of shared values enables us to maintain a common company culture and community, no matter how large we grow.

Our Values

Our values are fundamental to the way we operate and how we recruit,
evaluate and compensate our people. Our six values are:

Customer First

The interests of our community of consumers and merchants must be our first priority.

Teamwork

We believe teamwork enables ordinary people to achieve extraordinary things.

Embrace Change

In this fast-changing world, we must be flexible, innovative and ready to adapt to new business conditions in order to survive.

Integrity

We expect our people to uphold the highest standards of honesty and to deliver on their commitments.

Passion

We expect our people to approach everything with fire in their belly and never give up on doing what they believe is right.

Commitment

Employees who demonstrate perseverance and excellence are richly rewarded. Nothing should be taken lightly as we encourage our people to “work happily and live seriously.”