阿里巴巴集团
曾明明
+852 2215 5205
adatsang@hk.alibaba-inc.com
刘湘琳
+852 2215 5214
crystal.liu@hk.alibaba-inc.com
联合利华
Teresa Zheng
+86 021 2212 7774
teresa.zheng@unilever.com
中国杭州,2015年7月20日 — 阿里巴巴集团(纽交所代号:BABA,或称“集团”)与联合利华今日共同宣布,双方将在农村淘宝、跨境电商、消费者保护以及大数据运用等方面达成战略合作,透过集团数据驱动的生态系统,协助联合利华精准和有效地触及中国内地的用户。是次战略合作,双方旨在打造“四个第一”,即销售第一平台、品牌建设第一平台、跨境零售第一平台和创新第一平台。
阿里巴巴集团首席执行官张勇表示:“非常高兴与联合利华这样一位重量级伙伴达成战略合作。商业已发生变化,这是所有人的共识。未来,阿里巴巴集团与联合利华的合作探索也不仅仅停留在销售层面,而是在良好的销售基础上,更多一起探索供应链管理、会员营销、大数据运用、线上线下打通、新产品开发等层面的创新,最终为品牌商提供更好的价值,共同为消费者提供更好的服务。”
联合利华北亚区总裁马瑞文表示:“阿里巴巴集团是改变中国消费者购物习惯的平台,其使命和愿景与联合利华十分契合。联合利华选择与阿里巴巴集团合作,最看重的是其在互联网领域丰富的创新思维,以及在电商、支付、金融、物流等领域的综合实力,可以更好地为我们的消费者提供便利。”
过去五年,联合利华与阿里巴巴集团进行了积极有效的合作尝试,由最初的一家天猫门店,双方逐步建立起互信和取得成果,是次战略合作更标志着双方关系更进一步。而联合利华与阿里巴巴集团将在以下方面合作:
为庆祝是次战略合作,天猫更将于7月22日至24日期间举行“联合利华周”。早于2011年6月,联合利华便在天猫开设官方旗舰店;2014年9月,联合利华作为首家国际快消企业在天猫国际设立海外旗舰店,通过保税区直发模式使中国内地消费者购买到联合利华在其他国家销售的优质产品,并得到正品保证。
关于阿里巴巴集团
阿里巴巴集团的使命是让天下没有难做的生意。集团创立于1999年,以商品交易额(GMV)计算,目前是全球最大的网上及移动商务公司。阿里巴巴集团为企业提供根本的互联网基础设施以及营销平台,让其可借助互联网的力量,建立网上业务并与数以亿计的消费者和其他企业进行商贸活动。
阿里巴巴集团的主要业务包括:
关于联合利华
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers on any given day. It has 174,000 employees and generated annual sales of €48.4 billion in 2014. Over half of the company's footprint is in the faster growing developing and emerging markets (57% in 2014). Their portfolio includes Persil, Dove, Knorr, Domestos, Hellmann's, Lipton, Wall's ice cream, Marmite, Magnum and Lynx.
Unilever's Sustainable Living Plan (USLP) aims to double the size of the business whilst reducing environmental footprint and increasing positive social impact. It says the USLP is their strategic response to the challenges businesses face operating in an uncertain and volatile world. Its three goals are:
Supporting these goals, the company has defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. For more information about the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.
Unilever was ranked number one in their sector in the 2014 Dow Jones Sustainability Index. In the FTSE4Good Index Series, they attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2014 they led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey - for the fourth year running. In 2014 Unilever was named in LinkedIn's Top 3 most sought-after employers across all sectors and is also LinkedIn's No. 1 most sought-after FMCG employer worldwide. For more information about Unilever and its brands, please visit www.unilever.com.
阿里巴巴集团
曾明明
+852 2215 5205
adatsang@hk.alibaba-inc.com
刘湘琳
+852 2215 5214
crystal.liu@hk.alibaba-inc.com
联合利华
Teresa Zheng
+86 021 2212 7774
teresa.zheng@unilever.com